Creative Freelancer Conference Is Coming

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The second annual Creative Freelancer Conference (sponsored by HOW Magazine and Marketing Mentor) will be held in San Diego August 26-28, 2009. I attended last year’s conference in Chicago and thoroughly enjoyed it. Even though I’ve been freelancing for over twelve years I still picked up quite a few tips and tricks. As a result of what I learned I’ve been able to give my clients an even higher level of professional service. I also learned a few ways to boost my bottom line. I only wish this conference had been available back when I started my business.

This year’s lineup of speakers and topics was recently announced. There’s a lot of new stuff that wasn’t on the line-up last year which means I’ll definitely be attending again.

Topics to be covered include:

  • What Will Your Freelance Business Be When It Grows Up? (Petrula Vrontikis)
  • Money-Saving Tax Solutions for Creatives (June Walker)
  • The Essential Rules for Writing and Presenting Proposals (Peleg Top)
  • Effective Presentations for Creative Solopreneurs (Darryl Salerno)
  • Dealing With Nightmare Clients (Michelle Goodman)
  • The Astoundingly Simple Secrets to Making Social Media Work For You (Colleen Wainwright)
  • Freelance Success Panel (moderated by Ilise Benun)
  • Speaker Panel Q&A (moderated by Ilise Benun)
  • Create or Die: Thriving in the Create-On-Demand World (Todd Henry)
  • Workshop: Hands-On Marketing Lab (Ilise Benun)
  • Workshop: The Price Is Right (Lee Silber & Peleg Top)

If you register before July 15 you’ll receive an early-bird discount of $50. Register or get more info at www.creativefreelancerconference.com.

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How To Retain Good Freelance Talent

If you are an art director or art buyer who hires freelancers, there’s a short article you should read from HOW Magazine:

How To Retain Good Freelance Talent

The article lists five things every freelancer wishes they could tell their clients. I found the article through HOW’s free e-newsletter, which is a great resource for creatives of all shapes and sizes. You can sign up on their home page.

For a longer list, check out one of my past posts: Being A Dream Client

Creative Freelancer Conference Early Deadline Approaching

Don’t forget, the early bird deadline for the Creaative Freelancer Conference is Tuesday July 15 extended to July 31. Register by then and save $60.

The Creative Freelancer Conference (Augut 27-29 in Chicago) is a brand new venture presented by HOW Magazine and Marketing Mentor. Topics will be tailored for creative freelancers (i.e. illustrators, designers, photographers, copyrighters, etc.) and include:

  • How do I balance finding work with doing work?
  • What niche should I target, and how do I position myself within it?
  • How do I create a continuous stream of good prospects?
  • How do I find out a client’s budget?
  • Am I charging too much or too little?
  • What should my contract include?

There are also still openings to sign up for a one-on-one review of your portfolio and/or marketing materials. A creative marketing professional will give you advice about your business strategy and suggest ways to improve how you present your work to potential clients.

If you are a freelancer and you only go to one conference this year, this would probably be the one. More info can be found at the conference website: CreativeFreelancerConference.com. I’m planning to attend. Hope to see you there!

Creative Freelancer Conference

I just received a brochure in the mail about a new conference tailored for creative freelancers (i.e. illustrators, designers, photographers, copyrighters, etc.) The 2008 Creative Freelancer Conference will be held Augut 27-29 in Chicago.

The conference is presented by HOW Magazine and Marketing Mentor. Topics to be discussed will include:

  • How do I balance finding work with doing work?
  • What niche should I target, and how do I position myself within it?
  • How do I create a continuous stream of good prospects?
  • How do I find out a client’s budget?
  • Am I charging too much or too little?
  • What should my contract include?

Two of the speakers are Ilise Benun and Peleg Top. They’ve previously given some very helpful webinars through HOW magazine, and have a real knack for making the business side of being a freelancer feel less intimidating, even fun. Benun’s website, Marketing-Mentor.com, also has some very helpful resources for freelancers.

If you are a freelancer and you only go to one conference this year, this would probably be the one. More info can be found at the conference website: CreativeFreelancerConference.com

Magazines added to Recommended Resources

I’ve added three magazines to my Recommended Resources link at Amazon.com.

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Communication Arts is a quality art magazine for creatives. It’s an expensive magazine printed on thick glossy paper, but it has a lot of good content. Several issues are themed around “annuals” (Design Annual, Illustration Annual, Photography Annual, etc.) which means that a big chunk of those issues contains the latest and greatest work being done in that media (at least, as judged by the editors). Lots of good content in the articles too. Continue reading

HOW Webinar Series

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HOW Magazine is a leading publication in the art and graphics community. If you don’t subscribe, you should. There are a ton of great articles on both the creative and business aspects of being a commercial artist.

Recently HOW started offering a series of online “webinars”. (A webinar is a seminar broadcast over the web.) These webinars are designed to help creative types improve their business skills so they can land more jobs and grow more successful. Continue reading