Toy Design: Minnie Mouse Picture Frame

Last year I was hired by one of my regular clients, DecoPac Inc., to help with a Minnie Mouse toy concept for Disney. It takes a long time for a toy to do from original concept to final product so I’m just now able to reveal it.

The client showed me some misc. graphics provided by Disney including some “Dress Shop” clip art and a black silhouette of Minne Mouse walking a poodle and carrying a purse. The idea was to combine them into a pair of toys with a “shopping” theme: a curved picture frame with removable paper insert , and a matching figurine of Minnie based on the pose in the silhouette.

Because of the practical realities of the toy business sometimes something beautifully drawn in 2D may not perfectly translate into a child-friendly 3D sculpt. That was the case with the original Minnie silhouette (not shown). In it Minnie’s purse was hanging loosely off of her wrist which was a safety concern. If we sculpted the toy that way the purse could snap off and become a choking hazard. So I tweaked it to have her gripping it firmly in her hand instead. Likewise we changed the dog leash to a shopping bag but again it couldn’t have strap handles, it had to be gripped firmly in her hand.

Even Minnie’s arms had to be brought in tight to her sides to prevent them from snapping off. However, I didn’t want to also bring her arms in on the silhouette because it would lose a lot of clarity. Her torso and arms would morph into one ambiguous black blob. As a result the final figurine doesn’t perfectly match the silhouette, but hopefully it was close enough that the two pieces still felt like part of a set.

Here’s What I came up with:

Here’s how the final toy came out:

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