Why You Might Need A Mascot

A mascot can be powerful.

If you run a small business, work at an ad agency, or design product packaging, I would encourage you to think about the benefits of  having a mascot to represent the product or service you are selling. A while back I wrote a post summarizing some of the benefits a mascot brings. That post has recently been updated. I invite you to give it a read.

Then, to view samples of characters and mascots I’ve designed for other clients please browse the character design gallery at my website.

If you like what you see and want to talk more about how I can help you, I’ve recently created a simple character design questionnaire for you to use. It’s designed to help you think through your brand message and also to give me a clear idea of what your needs are so that I know the best way to help you. You can also contact me for a free consultation. I’d be happy to hear from you.


2 thoughts on “Why You Might Need A Mascot

  1. Remember the California Raisins back in the 80s? The raisin industry was doing very poorly before those commercials started. Focus groups showed that raisins were known as “nerd food”.
    After a few weeks of claymation raisins crooning “Heard it Through the Grapevine”, they couldn’t pick those suckers fast enough!
    Meanwhile the characters went on to have a few TV specials, and a line of toys, t-shirts and other merchandise that now clutters garage sales and eBay.

  2. That’s a great example! I had no idea the sales skyrocketed so much. Sales of the song probably went up too (I remember I bought a cassette with the song because I had heard it in the commercials).

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