Facebook For Freelancers?


In case you’ve been living in a cave, Facebook has officially exploded onto the internet scene and is now THE social networking site for, well, anyone with a pulse. I’ve been on Facebook for a while now, using it both personally and professionally. While I enjoy catching up with friends and keeping tabs on a few other artists, I’m still trying to figure out if Facebook has any real value in terms of networking-slash-growing my business.

For instance, on Facebook I’m “friends” with dozens of artists (which is obviously good for light networking). Lately I’ve noticed some of them are creating Groups or Fan pages to promote their work. Can anyone explain to me how this works and what the benefit is? If it’s just to gather a bigger list of “friends” to prove how popular you are, I’m not really interested. I got over most of that in high school. But if creating a Group or Fan Page has some real benefit in terms of getting my name out there, reaching clients, and growing my business, then I am *definitely* interested. For those of you who have Groups or Fan Pages, what do people get out of joining your Group? How often do you have to update the Group page? How do you get potential clients to follow you on Facebook?

Let me ask it another way: Have any of you blog readers actually found freelance work or grown your client base through using Facebook? If so, please leave a comment and tell us all about it. I’d love to know how Facebook has helped you as an artist.


5 thoughts on “Facebook For Freelancers?

  1. From what I gather, a Fan Page is viewable to those outside of Facebook, whereas your own personal page is only viewable to those with whom you’ve friended. Not sure if there’s any potential there, but I’m sure that using a FB Fan Page might let others out there find you on that service. However, I’m fine with just sticking to using my blog for events and/or information about what I’m doing, rather than Facebook. Of course, I might change my mind later on!

  2. I’m one of those lucky ones who has received some work through Facebook. To be honest they seeked me out (friends of friends chatted me up without my knowledge). I have a Facebook group for my webcomic and have been able to sell it to 2 magazines because of it (not a lot of money I’m afraid but I don’t make my living freelancing.)

    I’ve also found (or people of hired me) through twitter too. I’ve recieved numerous animation gigs through it. Some short little piece I was able to finish in a few hours. Other were jobs that took a few months. I’ve had to turn away more work from twitter then any other social group. And some of these companies paid very well.

    Does this help?

  3. For someone like you where you are your own brand, having a group or fan page would allow you to separate more clearly your Facebook personality. So your personal area can remain that way. That way you don’t have to have clients or potential clients seeing your conversations with friends, plus it would give you some piece of mind that your friendly conversations have a controlled amount of exposure. The group could be wide open to anyone. I think it’s a good idea for anyone using Facebook for marketing.

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