Here’s another project I can finally let out of the bag. A large regional company is in the process of rebranding itself and expanding its market base. I was hired by an ad agency to help develop an updated version of this company’s current mascot. After a couple of rounds of sketches the company decided to go in another direction with the project, so this is as far as my involvement went.
The agency has given me permission to post some of the development sketches under the condition that I don’t reveal the name of the company. As part of the deal, I’ve been asked to change the colors of the character’s clothes (he was wearing the colors of the company’s logo) and also erase the logo from an article of his clothing. So, here are some of the modified concept sketches.