Toy Concepts For Disney’s “Camp Rock”

It’s been a while since I posted any actual artwork on this blog. I’ve been cranking out artwork like crazy all spring and summer, but because of NDA’s and other client arrangements I haven’t been able to show much of the work publicly…yet. Here’s one project that I can finally let out of the box.

One of my clients is a local company that produces themed birthday cakes for licensed properties. Each cake includes a toy as part of the decoration, and I sometimes get the privilege of working up concept sketches for the toys.

Disney’s megahits High School Musical 1 & 2 were recently followed up by a new TV movie, Camp Rock. My client was hired by Disney to develop a Camp Rock-themed cake. The target audience for Camp Rock was a little older than for most cake toys, targeting teens and preteens instead of kids. Ultimately the Camp Rock cake concept never made it into stores, but the client has given me permission to post some of my work. Here’s a few of the concepts I helped develop:

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