Mascot For MaroonHelmet.com

Sorry for the slowdown in blog posts this week. Things have been pretty crazy here. I’m putting in a lot of hours on an animation project, plus this week I also whipped together some storyboards for a major retailer, did some character design sketches for a major food company, and finished up designing a mascot character for a small business in Virginia called MaroonHelmet.com.


(Artwork copyright © MaroonHelmet.com.)

MaroonHelmet.com is a specialty retailer for fans of the Virginia Tech Hokies, a popular college team. Their primary customer base is football fans and they wanted a mascot for their company.

They didn’t want to use the actual Hokie mascot (I’m not sure but my guess is there might be trademark issues involved). The client originally suggested that I take a maroon football helmet and put a cartoon face on it. Although I considered the idea, it would have been difficult to make it work convincingly. One idea I suggested instead was having a cartoon football wear the helmet.

The client also asked that their mascot look fun but tough. They didn’t want him to look mean, but they did want him to have a strong and aggressive attitude similar to the Fighting Irish mascot. So I did my best to capture that in the football’s expression.

I just turned in the final artwork yesterday, so it isn’t up on the MaroonHelmet.com site yet. But I did get the client’s permission to post my work for them online.

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4 thoughts on “Mascot For MaroonHelmet.com

  1. So this is like a logo for them. You created it in photoshop? How does that work if they decide that they want to print posters with it? Do you have to redraw it larger? Sorry, I don’t know photoshop well, but it isn’t a vector art program is it? How do you enlarge artwork created with it?

  2. Actually, the sketches were done in Photoshop but the final art was inked and colored in Illustrator. Illustrator vector art can be enlarged/reduced indefinitely without loss of quality, something you can’t do in Photoshop.

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