Sketchbook Month: Day 29

Today’s Sketchbook Month entry is a totally random doodle. I just started drawing and this is what came out.

Bigeye Tuna Guys

Recently I was hired to design a mascot/logo for a new tuna supply company for the restaurant industry. Bigeye Tuna Guys is a new venture that will be launching soon. I was asked to design a mascot/icon based on a “bigeye”, which is a breed of tuna.

Being a cartoonist, my first round of sketches explored various ways to caricature a tuna fish:

All sketches copyright © Cedric Hohnstadt. All rights reserved.

The client liked them but wanted to try something more graphic and iconic. So, after studying a book of logos from LogoLounge for inspiration,  I came up with the following ideas:

All sketches copyright © Cedric Hohnstadt. All rights reserved.

Eventually we went back to the cartoon version and developed it further. Here’s the final design:

If you work in the restaurant biz, keep an eye out for Bigeye Tuna Guys. Their site will be launching soon.