Updated PDF Portfolios Available For Download

I’ve gone through the PDF versions of all my portfolios, weeded out some old work and put in some fresh. I’ve also updated the “About me” page. You can download them at my website or with these links:

Character Design Portfolio 2011
Toy Design Portfolio 2011
Illustration Portfolio 2011
Comp Art Portfolio 2011

Enjoy!

Comp Art For Best Buy Pitch

Last month I was hired by Minneapolis ad agency Olson-Denali to work up some color comps for a pitch to Best Buy. They wanted to suggest some possible photography ideas built around a specific theme. The left third of each image was left open for insertion of text.

The deadline was tight—actual working turnaround was about 24 hours.

Eventually Best Buy decided to go another direction, but in this business that’s pretty common. It was still a lot of fun and I’m grateful to Olson-Denali for the opportunity.

New! Download My Comp Art PDF Portfolio

I regularly get hired by ad agencies to create “comp art”—rough sketches (sometimes color, sometimes not) designed to help them pitch their ideas to their clients. My artwork has been presented to clients such as Walmart, Target, Best Buy, 3M, and Chef Boyardee. Examples are of course posted on my website. Now you can also download selected samples of my comp art as a PDF. If you need something to print out and bring to a meeting, or if you want something simple to email to a colleague, this should fill the bill. One more way I’m trying to make life just a little easier for my potential clients.

Comp Art for Best Buy

A few months ago I was hired by Denali Marketing out of Minneapolis to develop some rough comp art to help them pitch a Best Buy ad campaign.

Recently a brand new baseball stadium was built for the Minnesota Twins. Best Buy is a Minnesota-based company so the idea was to come up with a local print campaign to highlight Best Buy’s excitement over the new stadium. The folks at Denali pitched me a few ideas and I worked up some rough sketches to help sell the various concepts.

Here’s a sampling of the sketches I submitted:


Comp Art: Costumed Mascot

As a freelance illustrator I’m often hired by ad agencies and marketing firms to create “comp art” or “marker comps”, which are fast, rough sketches used to pitch an idea to a client. They can be black-and-white or color, depending on the deadline and budget, but they are a lot of fun to do. Because clients are very protective of their ideas I am often asked not to reveal the comp work publicly. But every now and then someone gives me permission to tell the world what we were up to.

Recently I was hired by the Texas-based Launch Agency to help pitch a mascot idea to The Bramton Company, makers of a line of pet waste disposal products called “Bags On Board”. A few months earlier, Launch hired me to help them update the “Bags On Board mascot. Now, they wanted to pitch Bramton with the idea of having someone in a mascot costume hand out fliers and free samples at pet stores around the country.

I whipped up this color sketch to help sell the concept. It was a large, hi-res image done completely in Photoshop.

After some consideration the client ultimately decided against the costume concept. In the world of marketing that kind of thing is not uncommon. In the advertising industry a flurry of ideas come and go every day. It doesn’t make sense to do a highly-polished illustration just to get across the seed of an idea that may never even get off the ground. So the comps I’m asked to do are usually just glorified sketches, though I try to make them look nice enough to make the concept clear and appealing. Either way I still get paid, and I usually have a lot of fun helping out in the process.